The Gift of Snail Mail

We used to get an abundance of greeting cards for every occasion – every birthday, anniversary, graduation… when we bought a new home, caught the flu, or were just on someone’s mind. In a world of digital-everything, this simply isn’t the case anymore.

With the cost of postage rising this year, it is becoming increasingly less common to send good old fashioned personal mail. That, however, does not mean that personal mail is totally gone, it is just changing, evolving, and becoming something different. The optimist in me sees the opportunity this presents to make greetings & stationery special and meaningful.

How do you feel when you check the mail today? Don’t you just love your pile of bills in a sea of junk mail? Wait! What is that shiny gold envelope peaking its way through? You turn the envelope over and see that it’s from your sister. Inside is a beautiful boutique-style card. It’s uniquely designed with hints of glitter on smooth silky card stock. How does it feel to know that someone took the time to pick out a card and write these words just for you?

These days it’s an honour to receive personal mail; to read someone else’s handwriting. We are so accustom to social media, email, and e-cards…even phone calls are becoming less and less frequent. The optimist in me knows that since personal mail is now rare, it is very special. Its rarity has made it one of life’s greatest pleasures, and our stationery collection allows you to pass that positive feeling on to your nearest & dearest.

Re-ignite an “old” tradition this Holiday Season. Since postage is such an investment these days, you can reduce your mailing list, buy beautiful locally-crafted holiday cards, and send your thoughtful messages to your beloved family, friends & coworkers.

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Client Feature: Love Live Fitness

Have you ever needed a swift kick in the butt when it comes to your health? Have you ever wondered why it is so hard to get motivated sometimes?

Katie Williams Design Co. has had the great pleasure of working with Jessica McNutt of Love Live Fitness and was immediately inspired by her determination to help people be their best selves.

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When Jessica approached me about recreating her branding, I was inspired from the moment she started to tell me more about her business. With a philosophy of “you have to LOVE yourself, before you can LIVE your life…through FITNESS” Jessica, and her hubby Justin, are making a dent in our ever growing health epidemic. Their work extends beyond the physical health and dives into inspiring people on a positive emotional level as well. They inspire true lifestyle changes on multiple levels, and approach every client with a realistic but non-judgmental perspective.

It seemed only natural to bring this warm and friendly approach into their branding.

Inspiration:
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Logo Design:
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We can’t wait to help Jessica and Justin develop this brand further, as they continue in their passion and determination to help people change their lives!

Website: lovelivefitness.com
Facebook.com/lovelivefitness
Phone: (705) 627-6089
Email: lovelivefitness@gmail.com

Do Your Teacups Match?

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What colour is your grandmothers tea set?

At a garage sale, you always see random mismatched tea cups – stacked, paper wrapped, some have a saucer missing… But rarely do you find a set of two, four, eight.

Some may conclude that it’s because they got lost in the mix over the past 50-years. Others may just assume that the owner was a klutz.

The reality is that these odd ball, mismatched pieces of art and history, tell a beautiful story of an old tradition.

A bridal shower is an age old tradition that has graced brides for centuries. The traditions surrounding bridal showers have drastically changed since those older times, taking a much more modern approach. During the older times, however, friends and family of the bride would host a bridal shower tea party. The invitations to the bridal shower would include a coloured strip of paper. Guests would be asked to bring a teacup for the bride, and then write words to the bride on their strip of paper, which would go inside the tea cup. These words could be advice to the bride and groom, or simply why the guest had specifically picked this tea cup.

Next time you’re at a garage sale, bare in mind the stories that those tea cups have to tell. Tea cups are representative of such a joyous moment, and are truly timeless.

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Independent Contractors – Working Within an Existing Brand

Do you know someone who is an Independent Contractor? This could be someone who sells insurance, is a financial planner, or owns a franchise. There are many cases where individuals own their own business, under the umbrella or a larger company and brand.

Often times, these companies offer stationery products (like business cards) that are standardized templates on behalf of their brand. These products are usually primarily white, with very basic fonts, and perhaps a small photo of the individual. Have you ever seen these materials? How many white business cards do you collect in a year?

Here’s a real question for you to consider:
Do those plain business cards stand out to you and stick in your mind?

Unfortunately, the answer is almost always no. And the odd time that you may answer “yes”…we are willing to bet that it had more to do with the person than the business card.

Let me ask you another question. Did you know that, as an independent contractor, you are not always bound by the materials that the company provides?

We recently worked with Camilla Kocwin from Investors Group. Investors Group is an umbrella company that employs independent contractors under their brand. What a fantastic company – their advisors can access all of the products and leverage their brand, but are responsible for building their own clientele and maintaining their own business. Investors Group also offers generic stationery products to help their advisors market themselves. AND, they also allow their advisors to create their own materials.

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For Camilla, we worked within Investors Group’s design standards, creating a business card that really reflected Camilla’s personality and style. Above is the original business card, and the end result post-design! Camilla now has a sharp, professional business card that reflects the quality of her service, along with her personality; and it still maintains the brand consistency that Investors Group has developed.

Pantone Colour of the Year 2013: Emerald 17-5641

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Every year, after secret meetings with worldwide colour standard professionals, Pantone announces their Colour of the Year. Global leaders – fashion designers, florists, and many other consumer-oriented companies use this colour in their future products/services.

This year’s Pantone Colour of the Year 2013 is EMERALD 17-5641.

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The last few Pantone Colours of the Year are:

2012: Tangerine Tango
2011: Honeysuckle
2010: Turquoise
2009: Mimosa
2008: Blue Iris
2007: Chilli Pepper

For more details, check out Pantone’s website!

A customer is t…

A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.

Mahatma Gandhi beautifully expresses the way that we should ALL view our customers and clients. THANK YOU to all of our wonderful clients for giving us the opportunity to work with you!

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A Creative Definition

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Design is not as simple as some may think. It is more than drawing a pretty picture and jumbling a bunch of shapes together. Its simplicity can be compared to the simplicity of solving a complex quadratic equation in advanced mathematics. There are steps, processes, research, and talent that go into each and every design.

So, what is design?

Simply put, design is thinking made visual.